Quick question, What’s the best way to market a casual game? The market seems pretty saturated, so I’m not sure where to start with promotion. What strategies have worked best for you, and are there any platforms you’d recommend?
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Promoting a casual game is a difficult task, especially in a highly competitive market. Start by defining the target audience and choosing platforms: mobile games are well-promoted through social media and in-app ads, while PC games can be advertised through streamers and gaming forums. It's important to use creative marketing, such as gamified campaigns or unique visual styles. Companies like Belatra - game and slot machine developer for casinos successfully apply a comprehensive approach, combining player behavior analytics, personalized offers, and content localization to attract a maximum audience.
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