Technical Library

A mid-sized tech brand, TechNova Gadgets, selling accessories like wireless keyboards and smart devices on Amazon was struggling to generate profitable returns from their ads. Despite spending heavily, their campaigns lacked focus, and key products were being overshadowed by larger competitors. To resolve this, the company partnered with SpectrumBPO’s team of PPC management experts. After a detailed audit, the team restructured campaigns, introduced keyword segmentation for specific product categories, and launched Sponsored Brands ads to highlight their best-selling devices. Within just four months, TechNova Gadgets reduced wasted spend by 35%, improved ACOS by 28%, and saw ad-attributed sales grow by over 90%, solidifying its position in a competitive tech marketplace.