What should be taken into account when developing a loyalty program for customers in the sales business? How to make such a program really work so that it motivates customers to repeat purchases, and what mistakes are most often made at the stage of its implementation?
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A good loyalty program rewards repeat purchases while offering value—consider points systems, exclusive perks, or discounts. Ensure it’s easy to understand and integrate with your existing systems, especially for tracking points. Also, avoid overcomplicating the process for customers. A detailed explanation of loyalty program pitfalls and how to avoid them can be found in amasty knowledge base